As the Know-Center is a Research Center for Data-Driven Business, Data-Driven Business Models are naturally of high relevance to the company’s business and research. Therefore, four Know-Center papers (Short Abstracts and presentations) have been accepted at the second New Business Models Conference (NBM 2017).
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For Hermann Stern, Deputy Head of Ubiquitous Personal Computing, which also comprises the business area Data-Driven Business Models, the factor of data is an essential assed in the search for disruptive business models:
“For many of our COMET partners and clients, monetization is the next logical step after the (often rather internal) data driven optimization of business processes – it is therefore becoming more and more about developing complementary services or entirely new products and to offer them on the market.”.
We appreciate the presented papers and congratulate all authors to their success!