Data and AI in Business Models
The use of AI is giving rise to new business models. We test and develop methods and decision-making tools for such business models to consider not only the business but also the social and individual psychological components during implementation. This is important so that AI is also accepted by people.
Tools for Responsible and Traceable Co-Design
We develop AI-supported methods and decision support tools for the design of sociotechnical interventions. Trustworthy AI is essential for this to ensure accountability, transparency, and traceability.
The rapid pace of technological development demands lifelong, on-the-job learning. Trusted AI can actively support this through reflective, conversational applications and help employees feel more self-efficient and active!