Topics such as Big Data and Social Media are shaping today’s discussions in market research. It is without doubt that these new methods bring several changes and advantages for market research. Additionally, conventional market research is still often being used as a classical tool.

In the context of this event, experts from various areas will talk about future perspectives of market research and the synergy of the “new” and the “old”.

Austin/BFP is cordially inviting you to the event “Market Intelligence – Finding New Approaches”

on Wednesday, 15th April 2015 at 5 p.m.,
in Schubertstraße 62, 8010 Graz 

The program (German Only):


Kunden und Märkte in Echtzeit verstehen
Dr. Andreas Kornherr, Product Development Manager bei Mondi Group

Big Data für Strategieentwicklung
Univ. Prof. Dr. Stefanie Lindstaedt, GF Know-Center und
Leiterin des Instituts für Wissenstechnologien an der TU Graz

Von Big Data zu “My Data“
Mag. Sabine Hoffmann, GF ambuzzador-Agentur
für Buzzmarketing/Social Media

Case Study BDI AG:
Verwertung von Algenwertstoffen als neue Produktstrategie

Dr. Edgar Ahn, CSO BDI – BioEnergy International AG

Attendance is free! Please register until April 10, 2015 by sending an email to