Besides Viktor Mayer-Schönberger and Etienne Wenger-Trayner, Bernardo A. Huberman confirmed his keynote speech at this year’s i-KNOW.

Bernardo Huberman is a Senior HP Fellow and Director of the Social Computing Lab at Hewlett-Packard Laboratories. He received his Ph.D. in Physics from the University of Pennsylvania, and is currently a Consulting Professor in the Department of Applied Physics at Stanford University. The focus of his keynote will be “Big Data and the Attention Economy” describing how social attention determines the production and consumption of content within social media and how it can be used to predict future trends.

Find out more about this year’s outstanding keynoters on